Search Listening Blog

Words from the people who created this new approach to customer research.

The Vaccine Side Effects in Search

In February, we started tracking the top questions the British public are asking around Covid-19 vaccines,…

Read more
Google suggestions for the term '20201 has been...'
Search Listening for 2021: What Does the UK Want to Know?

I don’t think I need to go into how 2020 has been as a year. Google’s top suggestions for ‘2020…

Read more
Photo by Emily Morter on Unsplash
What data sets can you get from Google and how do you...

From Google’s auto-suggestions and Google Trends to AnswerThePublic and AlsoAsked.com – there are plenty of ways…

Read more
Photo by Isaac Wendland on Unsplash
Use this search hack to get more insight into target ...

I’m going to share a secret hack with you, which will help you to get way…

Read more
How to use search insight to have a positive impact o...

Have you ever been told: ‘don’t Google it!’ when it comes to concerns around health? I…

Read more
Pic: Weetabix/Twitter
What baked beans on Weetabix teaches us about measuri...

Baked beans on breakfast cereal, instead of on toast? ​No, it’s not for us either. ​But…

Read more
Search Listening Article
Search Listening: How observing online behaviour can ...

Every day we have hundreds of thousands of conversations with Google. We literally treat it like…

Read more
Coronavirus stress reflected in searches: Is it safe ...

The outbreak of coronavirus worldwide is understandably causing real panic and concern amongst consumers and businesses….

Read more
Searching on Computer
If you’re not checking AnswerThePublic every week y...

AnswerThePublic is most effective as an on-going monitoring tool, not just something that you turn to occasionally. Learn how to use it to monitor the success of your campaigns.

Read more