Search Listening Blog

Words from the people who created this new approach to customer research.

The Vaccine Side Effects in Search

In February, we started tracking the top questions the British public are asking around Covid-19 vaccines,…

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Google suggestions for the term '20201 has been...'
Search Listening for 2021: What Does the UK Want to Know?

I don’t think I need to go into how 2020 has been as a year. Google’s top suggestions for ‘2020…

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An Intro to Search Listening – The 2021 Edition

We decided to go back to the basics of search listening on our webinar: An Intro…

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Have you ever Googled a sex position?

Let’s play a game of ‘Have you ever…?’ I think the results might surprise you. Have…

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Free Market Research on Thousands of Brands…

We’ve just launched a free market research area to AnswerThePublic, which you can find here: https://answerthepublic.com/research/collections…

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Courtesy of MSCHF/MEGA
What ‘Satan Shoes’ teaches us about PR’s impact...

It started off as a stunt for US rapper Lil Nas X, in collaboration with Brooklyn…

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Photo by Emily Morter on Unsplash
What data sets can you get from Google and how do you...

From Google’s auto-suggestions and Google Trends to AnswerThePublic and AlsoAsked.com – there are plenty of ways…

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Photo by Isaac Wendland on Unsplash
Use this search hack to get more insight into target ...

I’m going to share a secret hack with you, which will help you to get way…

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How to use search insight to have a positive impact o...

Have you ever been told: ‘don’t Google it!’ when it comes to concerns around health? I…

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Pic: Weetabix/Twitter
What baked beans on Weetabix teaches us about measuri...

Baked beans on breakfast cereal, instead of on toast? ​No, it’s not for us either. ​But…

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