Search Listening Blog

Words from the people who created this new approach to customer research.

Pic: Weetabix/Twitter
What baked beans on Weetabix teaches us about measuri...

Baked beans on breakfast cereal, instead of on toast? ​No, it’s not for us either. ​But…

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Search Listening Article
Search Listening: How observing online behaviour can ...

Every day we have hundreds of thousands of conversations with Google. We literally treat it like…

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Coronavirus stress reflected in searches: Is it safe ...

The outbreak of coronavirus worldwide is understandably causing real panic and concern amongst consumers and businesses….

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Searching on Computer
If you’re not checking AnswerThePublic every week y...

AnswerThePublic is most effective as an on-going monitoring tool, not just something that you turn to occasionally. Learn how to use it to monitor the success of your campaigns.

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Search listening vs social media listening

Or maybe search listening and social media listening would be a better title. Because they both…

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Searching for Brexit
Searching for Brexit – an update

Back in April I wrote a blog post which sought to explore what we could understand…

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Wheel
How to use AnswerThePublic

We’ve been using AnswerThePublic.com since the very day it launched way back in 2014, so we’ve…

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Answer the public homepage
Answer your public with search listening

Over 200,000 people from all over the world use AnswerThePublic.com every month, for ongoing search monitoring,…

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Choosing the right search terms
How to choose the right seed terms in AnswerThePublic.com

The ongoing quality of what you put in to AnswerThePublic.com really dictates the ongoing quality of…

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