search listening /ˈsəʊʃəl ˈlɪsnɪŋ/ verb

1. The monitoring of Google searches for thoughts and searches around your brand or specific keywords, topics, competitors, or industries, followed by an analysis to gain insights and act on those opportunities.

"We need to understand our customers better. Let’s do some search listening."

2. An under-utilised method for gaining consumer insight, which can complement other more established research methods.

"We’re kicking off our next project with a research phase, comprising a survey, focus groups, social listening and search listening."

Meet Sophie – the world’s leading expert on search listening

Hello! I’ve been doing what I call search listening for almost ten years now and, since 2019 I’ve been on a mission to up-skill business people and those working in comms – so that everyone is able to extract and make use of the incredibly rich insights that hide within how we all search.

Remember this: hundreds of thousands of people search online every minute, asking for answers to both their everyday needs and the most intimate of questions. That behaviour has effectively curated the world’s biggest focus group and it can be accessed instantly, for free.

As Seth Stephens-Davidowitz says,

‘…Google searches are the most important dataset ever collected on the human psyche.’

This website will help you learn how to tap into this incredibly rich data source so that you can understand your audience’s true needs, motivations and behaviours, via free resources and paid-for courses. I’m also available for guidance and consultancy, and if you really want to scale things up then I have a group of trusted colleagues who are also search listening pros and can, alongside me, deliver on larger insight projects with custom dashboard builds and analysis.

Work with Sophie
Sophie Coley
Become a search listening pro

Featured Courses

eBook: Consumer Insight in The Age of Google

eBook: Search Listening for Consumer Insight in The Age of Google

Learn to easily generate powerful customer insight via Google searches.

Search Listening and the Customer Journey
Video Course

Search Listening and the Customer Journey

Enjoy 90 minutes of self paced learning to become an expert in Search Listening.

Answer The Public
Video Course

How to Master AnswerThePublic

Learn advanced search listening techniques and how to get killer insights from AnswerThePublic.

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