Learn how to get customer insights you can trust.

Fed up of relying on customer insights you don’t believe in? Focus group results that don’t tell the full story? Questionnaire answers you don’t buy into? Then Search Listening is for you.

Learn how to use search data to reveal the truth about what your customers really think and do. Sign up to Search Listening's self-paced video courses and start making better business decisions. All taught by the people who created this new approach to customer research.

Make better decisions,
achieve better results.

Welcome to the official guide for how to use AnswerThePublic.com – the free search monitoring, visual keyword research and content ideas tool. We’ve been using the tool since the very day it launched so have loads of tips to share with you.

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Become a Search Listening Pro

Featured Courses

Answer The Public
Video Course

How to Master AnswerThePublic

Learn advanced search listening techniques and how to get killer insights from AnswerThePublic.

Search Listening (and The Spice Girls)

Free Download: SearchLeeds 2019 Search Listening™ Presentation

Watch Sophie’s SearchLeeds 2019 presentation and download the slides.

Free Download - How To Use AnswerThePublic

Free Download: How to Use AnswerThePublic.com Infographic

A quick overview of how to get the most out of AnswerThePublic.com

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Discover your customer blind spots

Learn how to make better decisions and achieve better results with truly candid customer insights. How? By using search data. You’ll be amazed at what you’re missing….