Search Listening Blog

Words from the people who created this new approach to customer research.

An Intro to Search Listening – The 2021 Edition

We decided to go back to the basics of search listening on our webinar: An Intro…

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Have you ever Googled a sex position?

Let’s play a game of ‘Have you ever…?’ I think the results might surprise you. Have…

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Free Market Research on Thousands of Brands…

We’ve just launched a free market research area to AnswerThePublic, which you can find here: https://answerthepublic.com/research/collections…

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Courtesy of MSCHF/MEGA
What ‘Satan Shoes’ teaches us about PR’s impact...

It started off as a stunt for US rapper Lil Nas X, in collaboration with Brooklyn…

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Photo by Emily Morter on Unsplash
What data sets can you get from Google and how do you...

From Google’s auto-suggestions and Google Trends to AnswerThePublic and AlsoAsked.com – there are plenty of ways…

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Photo by Isaac Wendland on Unsplash
Use this search hack to get more insight into target ...

I’m going to share a secret hack with you, which will help you to get way…

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How to use search insight to have a positive impact o...

Have you ever been told: ‘don’t Google it!’ when it comes to concerns around health? I…

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Pic: Weetabix/Twitter
What baked beans on Weetabix teaches us about measuri...

Baked beans on breakfast cereal, instead of on toast? ​No, it’s not for us either. ​But…

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Search Listening: How observing online behaviour can ...

Every day we have hundreds of thousands of conversations with Google. We literally treat it like…

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