Search Listening Blog

Words from the people who created this new approach to customer research.

An Intro to Search Listening – The 2021 Edition

We decided to go back to the basics of search listening on our webinar: An Intro…

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Have you ever Googled a sex position?

Let’s play a game of ‘Have you ever…?’ I think the results might surprise you. Have…

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How to use search insight to have a positive impact o...

Have you ever been told: ‘don’t Google it!’ when it comes to concerns around health? I…

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THE PROS AND CONS OF THE CUSTOMER RESEARCH METHODS YOU’RE PROBABLY USING
The pros and cons of the research methods you’r...

To help you decide which customer research methods are right for you, we’ve created a helpful table showing you some of their pros and cons.

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Social Bias
Social desirability bias: why your marketing isn̵...

Ever wondered why your well-researched project or campaign hasn’t generated the results you thought it would?

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Brexit Search
Searching for Brexit: What search listening tells us ...

Uncovering the nation’s Brexit sentiment to be uncovered with search listening.

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