Search Listening Blog

Words from the people who created this new approach to customer research.

Searching on Computer
If you’re not checking AnswerThePublic every week y...

AnswerThePublic is most effective as an on-going monitoring tool, not just something that you turn to occasionally. Learn how to use it to monitor the success of your campaigns.

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Search listening vs social media listening

Or maybe search listening and social media listening would be a better title. Because they both…

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Searching for Brexit
Searching for Brexit – an update

Back in April I wrote a blog post which sought to explore what we could understand…

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Answer the public homepage
Answer your public with search listening

Over 200,000 people from all over the world use every month, for ongoing search monitoring,…

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Choosing the right search terms
How to choose the right seed terms in

The ongoing quality of what you put in to really dictates the ongoing quality of…

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The pros and cons of the research methods you’r...

To help you decide which customer research methods are right for you, we’ve created a helpful table showing you some of their pros and cons.

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Our go-to search listening tools

We’re often asked by brands about the Search Listening tools we use to provide search insights. So we’ve listed out some of our favs.

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How to stop feeling overwhelmed and choose the right ...

There are lots of different search listening tools that you can use to understand the differences…

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Social Bias
Social desirability bias: why your marketing isn̵...

Ever wondered why your well-researched project or campaign hasn’t generated the results you thought it would?

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Search Listening Spice Girls
Search listening and the Spice Girls – SearchLe...

With SearchLeeds being the North’s largest digital conference, it was the perfect place to shine a…

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