Search Listening Blog

Words from the people who created this new approach to customer research.

Have you ever Googled a sex position?

Let’s play a game of ‘Have you ever…?’ I think the results might surprise you. Have…

Read more
shutterstock_779205490
Free Market Research on Thousands of Brands…

We’ve just launched a free market research area to AnswerThePublic, which you can find here: https://answerthepublic.com/research/collections…

Read more
Photo by Isaac Wendland on Unsplash
Use this search hack to get more insight into target ...

I’m going to share a secret hack with you, which will help you to get way…

Read more
Dreams
Dream Search and the Collective Unconscious

If you’re a regular reader of the Search Listening blog, you’ll know all about the ways…

Read more
How to use search insight to have a positive impact o...

Have you ever been told: ‘don’t Google it!’ when it comes to concerns around health? I…

Read more
Pic: Weetabix/Twitter
What baked beans on Weetabix teaches us about measuri...

Baked beans on breakfast cereal, instead of on toast? ​No, it’s not for us either. ​But…

Read more
Search Listening: How observing online behaviour can ...

Every day we have hundreds of thousands of conversations with Google. We literally treat it like…

Read more