Search Listening Blog

Words from the people who created this new approach to customer research.

Tools
Our go-to search listening tools

We’re often asked by brands about the Search Listening tools we use to provide search insights. So we’ve listed out some of our favs.

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Overwhelmed
How to stop feeling overwhelmed and choose the right ...

There are lots of different search listening tools that you can use to understand the differences…

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Social Bias
Social desirability bias: why your marketing isn̵...

Ever wondered why your well-researched project or campaign hasn’t generated the results you thought it would?

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Search Listening Spice Girls
Search listening and the Spice Girls – SearchLe...

With SearchLeeds being the North’s largest digital conference, it was the perfect place to shine a…

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Why search listening is an underrated way to generate...

Why search listening should be part of your customer research toolkit.

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Brexit Search
Searching for Brexit: What search listening tells us ...

Uncovering the nation’s Brexit sentiment to be uncovered with search listening.

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