Search Listening Blog

Words from the people who created this new approach to customer research.

An Intro to Search Listening – The 2021 Edition

We decided to go back to the basics of search listening on our webinar: An Intro…

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Have you ever Googled a sex position?

Let’s play a game of ‘Have you ever…?’ I think the results might surprise you. Have…

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Photo by Emily Morter on Unsplash
What data sets can you get from Google and how do you...

From Google’s auto-suggestions and Google Trends to AnswerThePublic and AlsoAsked.com – there are plenty of ways…

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Dreams
Dream Search and the Collective Unconscious

If you’re a regular reader of the Search Listening blog, you’ll know all about the ways…

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How to use search insight to have a positive impact o...

Have you ever been told: ‘don’t Google it!’ when it comes to concerns around health? I…

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Pic: Weetabix/Twitter
What baked beans on Weetabix teaches us about measuri...

Baked beans on breakfast cereal, instead of on toast? ​No, it’s not for us either. ​But…

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Google suggestions for the term '20201 has been...'
Search Listening for 2021: What Does the UK Want to Know?

I don’t think I need to go into how 2020 has been as a year. Google’s top suggestions for ‘2020…

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THE PROS AND CONS OF THE CUSTOMER RESEARCH METHODS YOU’RE PROBABLY USING
The pros and cons of the research methods you’r...

To help you decide which customer research methods are right for you, we’ve created a helpful table showing you some of their pros and cons.

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Brexit Search
Searching for Brexit: What search listening tells us ...

Uncovering the nation’s Brexit sentiment to be uncovered with search listening.

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