Search Listening Blog

Words from the people who created this new approach to customer research.

Photo by Emily Morter on Unsplash
What data sets can you get from Google and how do you...

From Google’s auto-suggestions and Google Trends to AnswerThePublic and AlsoAsked.com – there are plenty of ways…

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Photo by Isaac Wendland on Unsplash
Use this search hack to get more insight into target ...

I’m going to share a secret hack with you, which will help you to get way…

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The Vaccine Side Effects in Search

In February, we started tracking the top questions the British public are asking around Covid-19 vaccines,…

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Google suggestions for the term '20201 has been...'
Search Listening for 2021: What Does the UK Want to Know?

I don’t think I need to go into how 2020 has been as a year. Google’s top suggestions for ‘2020…

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Coronavirus stress reflected in searches: Is it safe ...

The outbreak of coronavirus worldwide is understandably causing real panic and concern amongst consumers and businesses….

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Search listening vs social media listening

Or maybe search listening and social media listening would be a better title. Because they both…

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Tools
Our go-to search listening tools

We’re often asked by brands about the Search Listening tools we use to provide search insights. So we’ve listed out some of our favs.

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Overwhelmed
How to stop feeling overwhelmed and choose the right ...

There are lots of different search listening tools that you can use to understand the differences…

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Audience Insight Typing
Why search listening is an underrated way to generate...

Why search listening should be part of your customer research toolkit.

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