SEARCH LISTENING VS SOCIAL MEDIA LISTENING

Or maybe search listening and social media listening would be a better title. Because they both give us different customer insights and perspectives which are valuable in for planning. But hang on a minute, didn’t I call social media out for its propensity for social desirability bias? Well, yes. But, before you throw the socialContinue reading “SEARCH LISTENING VS SOCIAL MEDIA LISTENING”

HOW TO STOP FEELING OVERWHELMED AND CHOOSE THE RIGHT SEARCH LISTENING TOOL (FOR YOU)

There are lots of different search listening tools that you can use to understand the differences between what people are telling you vs. what they actually do online. Some are free, others are paid for. Some are enterprise level and some are much more basic. Knowing where to start and which one is right forContinue reading “HOW TO STOP FEELING OVERWHELMED AND CHOOSE THE RIGHT SEARCH LISTENING TOOL (FOR YOU)”