Search Listening Blog

Words from the people who created this new approach to customer research.

An Intro to Search Listening – The 2021 Edition

We decided to go back to the basics of search listening on our webinar: An Intro…

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Courtesy of MSCHF/MEGA
What ‘Satan Shoes’ teaches us about PR’s impact...

It started off as a stunt for US rapper Lil Nas X, in collaboration with Brooklyn…

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Photo by Emily Morter on Unsplash
What data sets can you get from Google and how do you...

From Google’s auto-suggestions and Google Trends to AnswerThePublic and AlsoAsked.com – there are plenty of ways…

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Photo by Isaac Wendland on Unsplash
Use this search hack to get more insight into target ...

I’m going to share a secret hack with you, which will help you to get way…

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The Vaccine Side Effects in Search

In February, we started tracking the top questions the British public are asking around Covid-19 vaccines,…

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Google suggestions for the term '20201 has been...'
Search Listening for 2021: What Does the UK Want to Know?

I don’t think I need to go into how 2020 has been as a year. Google’s top suggestions for ‘2020…

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Coronavirus stress reflected in searches: Is it safe ...

The outbreak of coronavirus worldwide is understandably causing real panic and concern amongst consumers and businesses….

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Searching for Brexit
Searching for Brexit – an update

Back in April I wrote a blog post which sought to explore what we could understand…

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Brexit Search
Searching for Brexit: What search listening tells us ...

Uncovering the nation’s Brexit sentiment to be uncovered with search listening.

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