Search Listening Blog

Words from the people who created this new approach to customer research.

An Intro to Search Listening – The 2021 Edition

We decided to go back to the basics of search listening on our webinar: An Intro…

Read more
Have you ever Googled a sex position?

Let’s play a game of ‘Have you ever…?’ I think the results might surprise you. Have…

Read more
Courtesy of MSCHF/MEGA
What ‘Satan Shoes’ teaches us about PR’s impact...

It started off as a stunt for US rapper Lil Nas X, in collaboration with Brooklyn…

Read more
Photo by Emily Morter on Unsplash
What data sets can you get from Google and how do you...

From Google’s auto-suggestions and Google Trends to AnswerThePublic and AlsoAsked.com – there are plenty of ways…

Read more
Photo by Isaac Wendland on Unsplash
Use this search hack to get more insight into target ...

I’m going to share a secret hack with you, which will help you to get way…

Read more
The Vaccine Side Effects in Search

In February, we started tracking the top questions the British public are asking around Covid-19 vaccines,…

Read more
Google suggestions for the term '20201 has been...'
Search Listening for 2021: What Does the UK Want to Know?

I don’t think I need to go into how 2020 has been as a year. Google’s top suggestions for ‘2020…

Read more
Searching for Brexit
Searching for Brexit – an update

Back in April I wrote a blog post which sought to explore what we could understand…

Read more
THE PROS AND CONS OF THE CUSTOMER RESEARCH METHODS YOU’RE PROBABLY USING
The pros and cons of the research methods you’r...

To help you decide which customer research methods are right for you, we’ve created a helpful table showing you some of their pros and cons.

Read more