SEARCH LISTENING VS SOCIAL MEDIA LISTENING

Or maybe search listening and social media listening would be a better title. Because they both give us different customer insights and perspectives which are valuable in for planning. But hang on a minute, didn’t I call social media out for its propensity for social desirability bias? Well, yes. But, before you throw the socialContinue reading “SEARCH LISTENING VS SOCIAL MEDIA LISTENING”

SEARCHING FOR BREXIT – AN UPDATE

Back in April I wrote a blog post which sought to explore what we could understand about the public’s feelings around Brexit from how they were searching. Since then, there have been many, many developments on the Brexit front (goodbye Mrs May!), as well as two updates from me and the team at AnswerThePublic –Continue reading “SEARCHING FOR BREXIT – AN UPDATE”

HOW TO USE ANSWERTHEPUBLIC.COM – BECOME AN EXPERT WITH SEARCHLISTENING™

We’ve been using AnswerThePublic.com since the very day it launched way back in 2014, so we’ve got loads of tips to share with you. This handy infographic will give you a quick reminder of how to get the most out of AnswerThePublic.com – from ongoing monitoring using the best seed terms, to the different insightsContinue reading “HOW TO USE ANSWERTHEPUBLIC.COM – BECOME AN EXPERT WITH SEARCHLISTENING™”

ANSWER YOUR PUBLIC WITH THE LAUNCH OF SEARCH LISTENING™

Over 200,000 people from all over the world use AnswerThePublic.com every month, for ongoing search monitoring, keyword research, content ideas and they’re asking for so much more. Due to demand we thought we should start answering our own public and have launched SearchListening.com, the official education partner of AnswerThePublic.com, to do exactly that. Every weekContinue reading “ANSWER YOUR PUBLIC WITH THE LAUNCH OF SEARCH LISTENING™”

HOW TO USE ANSWERTHEPUBLIC.COM: CHOOSING THE RIGHT SEED TERMS

The ongoing quality of what you put in to AnswerThePublic.com really dictates the ongoing quality of what you get out. And it’s easy to get it wrong and end up with results that just aren’t helpful (or no results at all)! So, here are our top five tips for getting to solid customer insights: 1.Continue reading “HOW TO USE ANSWERTHEPUBLIC.COM: CHOOSING THE RIGHT SEED TERMS”

HOW TO STOP FEELING OVERWHELMED AND CHOOSE THE RIGHT SEARCH LISTENING TOOL (FOR YOU)

There are lots of different search listening tools that you can use to understand the differences between what people are telling you vs. what they actually do online. Some are free, others are paid for. Some are enterprise level and some are much more basic. Knowing where to start and which one is right forContinue reading “HOW TO STOP FEELING OVERWHELMED AND CHOOSE THE RIGHT SEARCH LISTENING TOOL (FOR YOU)”