What you’ll learn in this course
In our latest video course, Sophie, Search Listening’s co-founder, teaches you how to get killer insights from the tool and shares advanced search listening techniques that she’s used to help brands get to candid customer insights for the last decade.
How will this course help me?
90 minutes of learning through theory and practical exercises so that you can apply immediate insights to your business.
- 9 video lessons
- The ‘How to Master AnswerThePublic’ infographic to print out and help you navigate the tool
- Practical exercises to help you apply the learnings to your business right away
- A summary of learnings to show you how you’re progressing
- How to get the most valuable insights out of AnswerThePublic, everytime, by learning to trick to selecting the most revealing seed terms
- How to identify and begin to build new personas
- What and who influences your audience, so you can plan marketing and comms more effectively
- How to use the tool to expose what people really think and want to know about your product, brand or service so that you can help them
- How to use AnswerThePublic to uncover your audience’s true intent so that you can finally get a full understanding of your customer journey (and use this insight to drive sales and advocacy!)
- How to take your AnswerThePublic insight work up a notch and organise your thinking with tools that will help you share and action the amazing insights you’ve found