Sophie, our Search Listening™ Strategy Director and co-founder, took to the stage at SearchLeeds on 20th June, 2019.

Sophie’s Spice Girls-themed presentation provides an introduction to Search Listening and explains:

• How Search Listening can uncover different insights at different stages of a purchase journey
• How it can help you understand online tribalism
• How spaces make for an awesome wildcard in Google
• How ‘like’ searches help you to understand influence
• How ‘for’ searches help you understand labels and build personas
• How Search Listening can help you to understand and track changing sentiment or informational needs around a topic