Free Download: SearchLeeds 2019 Search Listening™ Presentation

Search Listening™ (and the Spice Girls)

Sophie, our Search Listening™ Strategy Director and co-founder, took to the stage at SearchLeeds on 20th June, 2019.

Sophie’s Spice Girls-themed presentation provides an introduction to Search Listening and explains:

  • How Search Listening can uncover different insights at different stages of a purchase journey
  • How it can help you understand online tribalism
  • How spaces make for an awesome wildcard in Google
  • How ‘like’ searches help you to understand influence
  • How ‘for’ searches help you understand labels and build personas
  • How Search Listening can help you to understand and track changing sentiment or informational needs around a topic