Co-Founder, Content & Strategy Director
As the originator of the field of Search Listening™ in her role at marketing agency Propellernet, Sophie has worked with international clients since 2010, uncovering untapped audience insight to deliver high impact work, contributing to the agency winning The Drum Grand Prix and European Search Agency of the Year.
This alongside being a mainstage speaker at Brighton SEO and Search Leeds, as well as author of ‘Consumer Insight in the Age of Google‘ – which helps marketers to gain insight via Search Listening™.
Co-Founder & Chief Executive Officer
Nikki has been leading digital marketing agencies in London, Paris and now Brighton, to innovate in growth and bring new insight to market over the last 20 years.
Fascinated by what makes people tick, Nikki is a writer, keynote speaker, qualified coach, trustee and non-exec director, with her work showcased by the BBC, The Guardian, The Times, Corporate Rebels, Chamber of Commerce and the Parliament Trust.
Nikki has authored ‘Superengaged’ about Propellernet – an international best seller and shortlisted for Business Book of the Year 2019.
Co-Founder & Marketing Director
Louise has extensive experience across both B2B and B2C, with clients including Intel, HSBC, the BBC, Barclays, O2, Cisco, LG, Virgin Atlantic, The British Heart Foundation and UK Government.
Spending time in her clients’ offices to help integrate teams, Louise realised that search data is a woefully underutilised source of customer insight. Discovering the barrier is often education, she set out to break the misperception that search data is only for SEOs. As a result, has trained strategy, customer, ecommerce, PR, product and content teams on how to use Search Listening™ to achieve their KPIs.
What is Search Listening?
Have a think – when was the last time you Googled something?
Hundreds of thousands of people search online every minute, asking technology for answers to both their everyday needs and the most intimate of questions. As Seth Stephens-Davidowitz says,
‘…Google searches are the most important dataset ever collected on the human psyche.’
Search Listening™ will enable you to tap into this incredibly rich data sourse so that you can understand your audience’s true needs, motivations and behaviours.
Become a Search Listening™ Pro
Search data is a wonderful thing. For everyone. Not just for SEOs. People ask Google things they wouldn’t admit to their friends or a customer focus group. They’re doing it now. And you should be using this insight for brand and product development, content planning, marketing and PR. Whether you know exactly what you’re doing or have absolutely no idea where to start, check out our courses and resources, and discover what your customers really want.