Learn to easily generate powerful customer insight via Google searches.
Meet Sophie – the world’s leading expert on search listening
Hello! I’ve been doing what I call search listening for almost ten years now and, since 2019 I’ve been on a mission to up-skill business people and those working in comms – so that everyone is able to extract and make use of the incredibly rich insights that hide within how we all search.
Remember this: hundreds of thousands of people search online every minute, asking for answers to both their everyday needs and the most intimate of questions. That behaviour has effectively curated the world’s biggest focus group and it can be accessed instantly, for free.
As Seth Stephens-Davidowitz says,
‘…Google searches are the most important dataset ever collected on the human psyche.’
This website will help you learn how to tap into this incredibly rich data source so that you can understand your audience’s true needs, motivations and behaviours, via free resources and paid-for courses. I’m also available for guidance and consultancy, and if you really want to scale things up then I have a group of trusted colleagues who are also search listening pros and can, alongside me, deliver on larger insight projects with custom dashboard builds and analysis.
Insights for your inbox
Learn how to make better decisions and achieve better results with truly candid customer insights. How? By using search data. You’ll be amazed at what you’re missing….