Here are some books we love which talk about everything Search Listening™ encompasses:
Touching on gritty subjects like politics and sex, Seth demonstrates, chapter-after-chapter, how looking at online behaviour (largely search) gives a truer picture of consumer behaviour and attitudes than any focus group of market study ever could.
This book is full of marketing gems and page 54 especially nods to Search Listening ™, where it talks about ‘found data’
Also authored by Seth Stephens-Davidowitz, on behalf of the Community Security Trust, this report hightlight how telling search behaviour can be around attitudes that consumers might not readily admit to others
And it would be remiss of us not to mention this one – written by one of our founders, Sophie Coley. Specifically for marketers who plan content, gather audience insight, develop brands, work on product development, generate creative and beyond. It will teach you how to read the mind of consumers with a focus on the incredibly popular AnswerThePublic.com